AAC changing name to American Conference

by | Jul 21, 2025

Out with the old, in with the new.

The American Athletic Conference announced it is rebranding itself to the American Conference. The news was released on its website Monday morning and was reported on by multiple sources.

The conference that East Carolina calls home announced on its website that it was going forward with a “modernization of its brand identity.” It’s first-ever conference ambassador is “Soar the Eagle.”

On3.com’s Brett McMurphy reports the American is “the first collegiate conference to unveil both a live and animated character to represent its brand. The league indicated Soar’s ‘very identity reflects our DNA of innovation, grit and service. His name, ‘Soar,’ evokes upward flight and aspiration, aligning perfectly with the rally call, ‘Built to Rise.’ ”

Click to go to the new American website to learn more.

Photo credit: The new American Conference logo (American.org illustration)

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