The University of Kentucky’s board of trustees has taken the unprecedented move to make its athletics department a limited liability company (LLC).
Game-changing news đź‘€
Today, the UK Board of Trustees approved @UKAthletics be shifted to a limited liability or holding company — Champions Blue, LLC. This move will provide the department with the flexibility to unlock new revenue streams through public-private partnerships…
— University of Kentucky (@universityofky) April 25, 2025
According to CBS Sports, “We believe this is an innovative approach — a new structure and governance model that thoughtfully contemplates how we strengthen Athletics, protect and promote the University and open up new opportunities for growth,” Kentucky president Eli Capilouto said in a statement, according to CBS Sports. “It’s a foundation and model that we are calling Champions Blue. Athletics and its success have always been the result of an incredible and productive partnership with campus. It will continue to be in the future — if we seize the opportunities in front of us to meet the challenges that lie ahead.”
The move would allow Kentucky to explore new ventures as a way to raise revenue. CBS reports it also specifically includes “Champions Blue, LLC” and could include all sorts of opportunities.
Photo credit: Kentucky logo (University of Kentucky logo)
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