ECU Athletics has announced an extension of its contract with adidas and in its partnership with BSN Sports.
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Photo credit: (ECU Sports Information)
East Carolina Athletics has officially signed a multi-year extension with adidas, ensuring the global sportswear leader remains the official provider of footwear, apparel, and equipment for all 18 Pirate varsity programs.
The extension builds on a decade-long relationship that began in 2016. In a strategic move to streamline operations, ECU has also expanded its partnership with BSN Sports, which will now serve as the exclusive distributor for all adidas-branded gear and accessories for the department.
“We are thrilled to continue our journey with adidas,” said Director of Athletics Jon Gilbert. “For ten years, our student-athletes and coaches have competed in world-class gear. By bringing BSN Sports into this partnership, we are enhancing our ability to equip our teams with top-tier performance products while making that same high-quality gear more accessible to Pirate Nation.”
Through this dual partnership, BSN Sports — a premier distributor serving over 1,100 collegiate programs — will manage the logistics and supply chain for ECU’s athletic programs, ensuring the Pirates remain at the forefront of sports innovation and style through timely access and delivery behind every order.
“We look forward to support every East Carolina student athlete, coach, staff member and fan through this partnership,” said Erika Whyte, Senior Director of BSN Sports Collegiate Select division. “Our Collegiate Select team takes pride in helping every customer show up game day ready and we’re ready to deliver for all of Pirates nation.”
About adidas
adidas is a global designer and developer of athletic and lifestyle footwear, apparel and accessories with the mission to be the best sports brand in the world. As an innovation and design leader, adidas engineers the best in high-performance products to make athletes better, faster and stronger and creates a range of classic and fresh lifestyle and high-fashion lines.
About BSN Sports
BSN Sports is a leading distributor and manufacturer of sporting goods apparel and equipment that serves more than 1,100 collegiate partners nationwide. With a focus on game-changing partnerships, one of the widest selections of private and leading brands, and a one-stop-shop model, BSN Sports has helped elevate team sports participation for more than 150,000 teams and organizations nationally at all levels of competition since 1972. For more information, visit BSNSports.com.